
How many times last year did you have to listen to radio and TV ads from a company named Lifelock--in which the CEO of the company gave out his own Social Security number and said that he doesn't worry at all--because LIFELOCK will protect him from ANY fraudulent attempts made at using his number?
Just like a million other people who signed up for $120. a year service, you were distinctly given the impression that this company was using state of the art
Unfortunately for you, the company was hoping you would get that impression and sign up.
And now the Federal Trade Commission and 35 state attorney generals are making Lifelock offer a full refund to anybody that signed up and are requiring the company to pay a $12 million fine for false, deceptive and misleading advertising.
It turns out that Lifelock was doing nothing more than you could do yourself. They placed a fraud watch on your file at the credit rating companies (which you can do yourself every 90 days). They gave you your credit report which you can get once a year for free. And none of these things can completely stop somebody from fraudulently trying to use your identity.
Last year a man in the south used the CEO's much published SSN to obtain a $500. loan.
The amazing thing is as of yesterday on their website, Todd Davis, the CEO of Lifelock, has taped a quick video in which he makes no mention of the fact that his company has to give anybody who signed up and requests it--a full refund, and that they have to pay $12 million for false and deceptive advertising.
Instead he talks about how being a pioneer in the Identity Fraud business comes with many challenges and how incredible his service is.
You'll notice that most TV networks, radio networks and other major media don't have much to say about this. After all, they perpetuated the whole scam by accepting millions of dollars in ad revenues from the company and are looking forward to more once the new ads are ready.
Corporations in America regularly break state and federal laws and have to pay fines in the millions. They quickly cover this up with shiny new ad campaigns and the public quickly forgets. [NOTE: Lifelock started an extensive new ad campaign













































